How to Use Voice Technology in Your Marketing with Dr. Teri Fisher

Isn’t it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well.

With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool?

In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about:

  • What voice technology is
  • How businesses can use voice technology in their marketing
  • The importance of being first to market with flash briefings (and what a flash briefing is)
  • How marketers can use flash briefings to increase their chances of being the top search result in programs like Amazon’s Alexa.

Episode Links:



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